Advertising Women of New York
May 11, 2012 | 
Author AWNY understands the issues of marketing to multicultural business markets. As usual a video is worth more than a thousand words. Remember to consider using our staff to help you with your advertising and marketing so that you can focus back on your business and making profits. Contact us when you are aready.
Advertising Women of New York (AWNY) held a panel discussion on multicultural marketing during Advertising Week 2011. Video is courtesy of Microsoft. For more information on AWNY events and becoming a member visit www.awny.org.
Posted in Business to Business, General | 
Tags: advertising, business, cultural, google, marketing, microsoft | 
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Techno stress and the Latino Market
Yes it happens. Theresa Inglesias-Solomon explains how “techno-stress” impacts customers purchasing electronics, and talks about how language and income barriers can compound the problem for Latinos. She also discusses how cultural differences in seasonal gift-giving should inform the timing of marketing communications.
We recommend you watch the video provided by Google insights.
For more information on using technology to leverage tapping into Spanish speaking markets contact us
